The Bulmers Way Car Park activity was to promote the Bulmers range in supermarkets up and down the country.
With a team of 2 Core Event Managers and 55 Local Brand Ambassadors, all staff were trained to serve samples the 'Bulmers way'.
The teams visited 48 supermarkets to promote the range of Bulmers flavours and offer consumers a complimentary sample. They drove further sales by handing out free branded glasses to those who purchased Bulmers.
The team delivered over 19,000 perfectly poured samples, handed out 3,700 gift-with-purchase glasses and achieved outstanding.