An extensive campaign to introduce the UK to Chobani, the number 1 selling yoghurt in the USA. The tour spanned over 21 weeks visiting major cities Nationwide.
Each week we visited a number of Grocers with a branded trailer and 4x4 to offer shoppers a complimentary product. A support team attended Sporting Events, Gyms, Businesses and Public Services in each city to further extend the reach. In addition, the activity visited countless sporting events and festivals such as the Great South Run, Liverpool Food Festival and the UK Backwards Running Championships.
Social media played a large part to the activity, whereby shoppers were encouraged to Tweet about their experience.