What do festival-going style-conscious women want? Well, a Blow-dry and Styling Bar would be pretty high on the list – so that’s just what we gave them.
Over three days, we provided 9 fully-trained staff including stylists and hairdressers with all the styling equipment they needed. Roaming sampling activity with free product encouraged festival-goers to come to the Bar for their free festival makeover. And come they did!