Travelling Team of Core Staff. Event Manager & Uberman alongside 2 x Local Brand Ambassadors per location. 10 x weeks activity (20 x sites) at a mix of Asda, Morrisions and Tesco superstores.
Large game format – the core team would liaise with each store prior to activity, set up the full kit, offer sip-samples and MOP coupons to target market consumers.
Game participants offered the chance to enter a competition with the chance of winning an all expenses UK break.