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BABYBEL

Mini Rolls Summer Roadshow

For the launch of the brand new "Mini Rolls" product from Babybel, two teams of staff visited the north and south of the UK throughout Summer 2019. With Babybel's brand values of freedom, positivity and fun, our circus-themed staff (with a specially recruited circus performer!) engaged with families at events and locations which included the Bristol Balloon Festival, the Bournemouth Air Show and Manchester Arndale centre.

The Results

204K samples distributed
26 cities visited
3 high-profile events visited

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