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BABYBEL

Cheese Sampling

Our roaming Babybel teams have delivered samples of the famous cheese snack to the nation for the past 3 years. Locations range from Co Op stores across the UK, to festivals and sporting events. Alongside this they also distributed money off coupons and positioned POS units at stores to help raise brand awareness and drive purchase. Our carefully-selected cheese enthusiasts were recruited based on their outgoing personalities and guerilla sampling experience, to help ensure the smoothest possible delivery of each event.

The Results

138 staffing days
4 roaming teams
300K+ samples distributed

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