Driving traffic to store through sampling
1 x EM, 2 core BA's. Event objective - to drive traffic into Crussh stores across London. Staff were sampling free apples at various locations in London. Every stickered apple entitled the customer to redeem a free small juice of their choice in store. Staff were also giving customers two part vouchers to redeem in store by the end of the year offering them a free coffee with breakfast and a half price lunch.