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CRUSSH

Driving traffic to store through sampling

1 x EM, 2 core BA's. Event objective - to drive traffic into Crussh stores across London. Staff were sampling free apples at various locations in London. Every stickered apple entitled the customer to redeem a free small juice of their choice in store. Staff were also giving customers two part vouchers to redeem in store by the end of the year offering them a free coffee with breakfast and a half price lunch.

Crussh protein balls
POD staff at Crussh stand smiling
POD staff at Crussh stand talking to customer
POD staff at Crussh stand smiling
POD staff at Crussh stand giving samples away

The Results

21 locations visited over 2 weeks
578 free coffees redeemed
5119 juices redeemed
23,000 apples sampled over 2 weeks

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