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FERRERO

Multi-Sensory Pop Up Dining Experience

Ferrero Rocher Behind the Layers was an unprecedented, multi-sensory pop up dining experience that used innovative 360-degree projection technology and food innovation, to surprise and delight guests as they rediscover the iconic taste of Ferrero. We hand-picked a dynamic, experienced team to deliver core elements of the experience; from the front of house hosts who managed bookings and sign ups, to sampling staff, a retail team dedicated to stock management and purchase handling, dinner experience hosts and most crucially, our event manager who oversaw the smooth running of the whole operation on a daily basis.

POD staff serving chocolate cocktail at Ferrero dining experience
Ferrero Rocher bar with fairy lights and candles
POD staff serving at Ferrero dining experience
Ferrero Rocher tower
POD staff serving at Ferrero dining experience

The Results

2,500 guests attended the event
18 live dates

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