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SKY ACADEMY

SKY STUDIO TOUR GUIDES

Our team of specially-trained studio guides are regular faces at the Sky Academy. As a fun part of the loyalty programme, Sky VIP, it offers families and schools the opportunity to come along and create their own news pieces. Customers get to go behind the scenes of Sky Sports and Sky News and even take sneak peeks into their live recording studios. The studio guides are the face of the tour, taking the customers through each element of the experience, from sign in to exit, giving them opportunities to see the studio spaces, use the camera equipment and explaining the filming process.

POD staff engaging with Sky VIP customer
POD staff engaging with Sky VIP customer
POD staff engaging with Sky VIP customer
POD staff engaging with Sky VIP customer
POD staff engaging with Sky VIP customer

The Results

1 year-long campaign for 2018
2 studio locations
30+ studio guide specialists trained

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