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The Institute of Primal Colour

The Institute of Primal colour

The Institute of Primal colour, presented by Valspar Paint and Bompas & Parr, involved us sourcing a crack team of excitable 'scientists' to work alongside professional colour experts, as customers took part in a series of scientific chromatic experiments hosted in central London. Our team hosted different rooms, each showcasing it's own surreal experiment, and took customers on a journey of chromatic discovery and entertainment over the course of the two-day event. Each actor was given a specific character profile to embody, as well as learning a script.

POD staff dressed as scientists at event
POD staff dressed as scientists at event
POD staff dressed as scientists at event
POD staff dressed as scientists at event
POD staff dressed as scientists at event

The Results

4 actors sourced
2 days live
36 group sessions over the course of 2 days

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