Aperol Instigators
Our brief was
to ...
We were given the fantastic opportunity to assist Aperol in introducing their unique taste to drinkers outside of London’s four walls. Disrupting a deep-set gin cycle, we aided them in educating consumers on the Aperitivo occasion and the perfect serve.
So this is what we did
What did we do?
Our expert ambassadors served over 5000 Aperol Spritz in 150 outlets, bought at full retail value. Each was served with an approach that not only engaged consumers but excited outlet owners alike… the promise of further purchase but a sip away.
Account planning
Our account team researched and planned an 8-week journey of suitable bars and pubs within the key criteria, facilitating communication with each for sell in, schedule, confirmation and management of the visits.
Targeting Consumers
POD’s trained Aperol Instigators brought the brand story and key values to life with consumer education at point of purchase. Our team of 12 identified target consumers in bars, encouraging them to swap their tipple of choice for an Aperol Spritz
Changing the way
We worked closely with venues to ensure their awareness of the brand as well as the perfect serve method, which was key to the success of the activation. We’ll raise an Aperol to that!
The perfect target audience for this campaign, the perfect serve and lovely staff to have within our venue for the day.
The Beech House Pub
The results
Aperol Spritz served
venues
locations
Percentage of target serves achieved
