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Givenchy L'Interdit at the Trafford Centre

Givenchy L'Interdit at the Trafford Centre

We worked directly with Givenchy to provide a team of sales staff who raised awareness and drove sales of the Givenchy hero fragrance: L’Interdit, during the key Christmas period. The team activated an 18 day sampling and gift-wrapping campaign on the Givenchy pop up stand at the Trafford Centre Manchester in the lead up to the holidays.

Our pool of carefully selected and thoroughly trained staff represented the brand’s values and brought to life it's rich history in the few seconds that they occupied shoppers’ attention, and successfully drove record sales.  The team used their selling expertise to cross-sell and maximised opportunities, also offering a bespoke gift wrapping  and calligraphy service to complement the customer experience.

Key to the success of the activity were the bespoke COVID safety measures we put in place including PPE, regular cleaning and sanitisation and social distancing protocols. Each of these ensured the safety of both visitors and staff, instilling consumer confidence in the brand experience and team - a necessity for the times.

Givenchy ranked 6th in Boots in December for fragrance and beauty brands. This was a huge result for the brand and largely driven by the mall site activity.

"I can not praise and thank you guys enough. This campaign has been the best yet. You all worked so hard. The team worked as one and together we have smashed last year sales and this year's target. Thank you again." Tony Coxon Account Manager Givench

The Results

£85k Sales value
28% Increase on 2019
88 staff shifts

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