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Google x Hotel Mundial World Cup Pop Up

POD provided tech savvy staff for the Hotel Mundial World Cup pop up in Shoreditch, London which was live for 30 days. Daily there were 3 x staff per day (2 x TL and 1 x BA). POD staff were demonstrating and educating how to use the devices by encouraging customers to take part in the football quiz which highlighted some of the features of the Google Home and Chromcast devices. 

The objective was to drive and increase trial and demo of the Google Home Mini and Google Chromecast. POD staffed this event with a consistent core team who were highly knowledgeable of the Google devices and had experience demoing the products. We also selected staff who were football fans so they were able to have genuine conversations with customers and contribute to the football passion at the pop up. We also provided a professional photographer for this activation.

POD staff engaging with consumers
POD staff engaging with consumers
POD staff engaging with consumers
Google X Hotel Mundial store
POD staff engaging with consumers

The Results

30 live days
25% of all guests interacted with our staff & the Google brand
6379 footfall (approx.)

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