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Driving footfall to the Kiehl's Monmouth St store

Our Brand Ambassadors hit the streets of Covent Garden during a 2 day live activity handing out Kiehl's instant win Mr Bones thermometer cards to shoppers in the area, driving footfall to the Kiehl's Monmouth St store. 

When shoppers reached the store they would either 'heat to reveal' or 'chill to reveal' on the mountain/sand dune experiential stand and win an instant prize and discount offer on products in store.

POD staff engaging member of the public
Kiehl's competition entry
POD staff smiling at camera
Cold competition reveal
Hot competition reveal

The Results

1358 Mr Bones thermometer cards redeemed in store
1548 Ultra Facial Cream samples given out in 2 days
618 consultations conducted with the Kiehl's in store staff reps
82 facials booked in diary with Kiehl's store staff reps

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