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Happy Egg Sampling Campaign

Our staff represented the Happy Eggs brand at Park Run events across the UK, handing out samples to tie in with Pancake Day. The teams communicated the health benefits of Happy Eggs to runners, and handed out free samples to take home so they could experience the difference in taste and quality, as well as a recipe card to provide inspiration ahead of Pancake Day. 

We also sourced professional fitness instructors to lead runners through a cool down in the branded Happy Eggs arena. The team additionally sampled at train stations on Pancake Day itself, to further promote the brand message to commuters on the way home.

The Results

5 teams & locations
4,500 samples distributed
256 cool downs

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