The Institute of Primal Colour
The Institute of Primal colour
The Institute of Primal colour, presented by Valspar Paint and Bompas & Parr, involved us sourcing a crack team of excitable 'scientists' to work alongside professional colour experts, as customers took part in a series of scientific chromatic experiments hosted in central London.
Our team hosted different rooms, each showcasing it's own surreal experiment, and took customers on a journey of chromatic discovery and entertainment over the course of the two-day event. Each actor was given a specific character profile to embody, as well as learning a script.