Dettol - TFL Sampling Activation
Dettol, TFL sampling Activation
Promoting Dettol at London Underground locations, we sampled 75,000 units of hand sanitiser to commuters at 5 key stations across London over 5 consecutive days via a contact free sampling unit.
Our COVID-safety ambassadors managed the daily set up including stock collection and social distanced queuing system at each station to ensure a safety-first, positive and memorable brand experience for all commuters and staff throughout.
Branded PPE was worn at all times and Covid-19 guidelines were followed throughout the 25 shifts
The event was incredibly well received by consumers, many of whom expressed their gladness at seeing face-to-face activity return. We also received extremely positive feedback from TFL station management teams at each station.