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Dettol - TFL Sampling Activation

Dettol, TFL sampling Activation

Promoting Dettol at London Underground locations, we sampled 75,000 units of hand sanitiser to commuters at 5 key stations across London over 5 consecutive days via a contact free sampling unit.

Our COVID-safety ambassadors managed the daily set up including stock collection and social distanced queuing system at each station to ensure a safety-first, positive and memorable brand experience for all commuters and staff throughout.

Branded PPE was worn at all times and Covid-19 guidelines were followed throughout the 25 shifts

The event was incredibly well received by consumers, many of whom expressed their gladness at seeing face-to-face activity return. We also received extremely positive feedback from TFL station management teams at each station.

The Results

75k hand sanitiser samples distributed
25x staffing days
5x London Station

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