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La Roche-Posay COVID-Safe Suncare Sampling

La Roche-Posay COVID-Safe Suncare Sampling

La Roche-Posay wanted to raise awareness of the importance of skin care during the hot summer months and offer customers the chance to learn more about their products and the give out free samples.

Targeting key outdoor space in London over 4 weekends our team used a bespoke branded trike to stand out and encourage conversations with sun worshipers and passers by.   Managing all aspects of the activation creation and delivery including designing and producing the trike, logistics management of samples and COVID safe sampling, QR voucher code mechanic and customer communication the activation was met with extreme positivity by the general public throughout.

Ensuring safe sampling, social distancing and high levels of stand hygiene throughout, our team were able to offer customers an unexpected and unique insight into the product options and benefits for both adults and children and leave with the right product sample for them.

We polled 91 people, and of those, 100% were glad to see a brand activating that day.

The Results

11k samples distributed based on individual needs
130% samples distributed vs target
100% consumer satisfaction based on survey results

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