Skip to content

The Athletic Mask Giveaway

The Athletic Mask Giveaway

Supporting The Athletic, a smart, in-depth football app, featuring coverage from an all-star team of writers, a team of Ambassadors took to the streets of 4 cities and target areas across the south UK, in the build up to Premier League football matches.  

Our fully virtually briefed team roamed targeted areas, with the license to use their local knowledge and flexibility to move locations, to find find football fans and encourage them to download the app by scanning a QR code and start a free trial.  The ability to talk about the app, the content available and team of key journalists for each team was vital in order to sell in the benefits and encourage free trials.

The team had an incentive in the forms of branded PPE face masks to giveaway to anybody that downloads the app and entered their email address in to allow direct marketing follow up.  

The Results

754x app downloads
4x Premier League Matches
3x UK Cities

We use cookies to give you the best experience of using this website. By continuing to use this site, you accept our use of cookies. Please read our Cookie Policy for more information.